Wednesday, February 5, 2014

Show Your Disney Side with New Spring 2014 Apparel for Women and Girls at Disney Parks

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There are two times during the year that our Disney Theme Park Merchandise team introduces new apparel at Disney Parks – spring and fall. Since the spring items can be set as early as February, I contacted the softlines team for an update. They shared with me a few new items for women and girls that I thought would be perfect for showing off your Disney Side at Disney Parks.

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The first program is based on the new Mickey Mouse cartoon shorts that were recently introduced on the Disney Channel and on Disney.com. I love the animated style and humor of these new Mickey Mouse cartoons especially “Potatoland,” “Tokyo Go” and “Croissant de Triomphe.” The four new women’s T-shirts feature Mickey Mouse and friends drawn in that same cartoon style. My favorite T-shirt has Minnie Mouse on the front of the shirt kissing Mickey Mouse who is found on the back.

In California, look for these T-shirts at World of Disney in Downtown Disney District, Gone Hollywood at Disney California Adventure park, and Disney Clothiers in Disneyland park.

For guests in Florida, look for the T-shirts at World of Disney in Downtown Disney Marketplace, Mouse Gear at Epcot, and Emporium at Magic Kingdom Park.

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The softlines team also shared with me four new Minnie Mouse T-shirts coming soon to Disney Parks. They are part of a new art program called “Beyond the Dot” which contains a host of fresh, fashion-forward designs and original illustrations by Disney Design Group artists. These four women’s T-shirts are some of the first from that program. Look for additional styles in the coming months that feature Minnie Mouse in a whole new way.

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For girls, the softlines team is introducing four T-shirts that feature classic couples like Ariel and Prince Eric, or Rapunzel and Flynn Rider. They said these T-shirts are test items as they have never really featured couples like this before on girls’ apparel.

The girls’ T-shirts and the “Beyond the Dot” items will be carried in select locations at both Disneyland Resort and Walt Disney World Resort. There are no immediate plans to carry these items on the Disney Parks online store.

Show Your Disney Side with New Spring 2014 Apparel for Women and Girls at Disney Parks by Steven Miller: Originally posted on the Disney Parks Blog



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