Celebrities Help Announce Disney Junior’s Give a Book, Get a Book and a Donation of up to 1 Million Books

Disney Junior announced its new Give a Book, Get a Book program in a big way this past weekend, as Disney Junior stars Ariel Winter and Tim Gunn (of “Sofia the First“) and David Arquette (of “Jake and the Never Land Pirates“) performed a storybook reading at the Disney Social Media Moms Celebration in Anaheim, Calif.

Through Give a Book, Get a Book, Disney will partner with First Book to provide for the donation of up to 1 million books to U.S. communities in need, and also present families with free digital books from Disney Publishing Worldwide. The program includes a redemption code offering a free Disney Digital book and a way for families to experience giving back by donating books to the community of their choice after purchasing a specially-marked Disney Junior book or product.

Families and children gathered around at the Disneyland Hotel to listen to the celebrity readers. They also enjoyed hearing a story read by LeVar Burton, children’s literacy advocate and Cofounder and Curator-in-Chief of the award-winning Reading Rainbow app. Burton spoke about the importance of building literacy and of storytelling in the digital age.

Storytelling is the foundation of Give a Book, Get a Book, designed to inspire parents and caregivers to spend time each day sharing stories that help develop the critical thinking, vocabulary and language skills a preschooler needs. The initiative includes public service announcements, interactive Radio Disney events, and free story time events at Boys & Girls Clubs of America Disney Store locations, starting April 21.

Details are available at the new website, http://ift.tt/1eufOW1. Families can find online activities there and also access resources that promote the value of storytelling.

Celebrities Help Announce Disney Junior’s Give a Book, Get a Book and a Donation of up to 1 Million Books by Michele Himmelberg: Originally posted on the Disney Parks Blog